Do you like the Ford Mustang? On its 50th birthday, thank the Catholic who helped God create it…newadvent.org: 12:16 23-04-2014
Do you like the Ford Mustang? On its 50th birthday, thank the Catholic who helped God create it…
His name is Lee Iacocca. A scrappy, first generation, American Italian, kid who got started in the car business as an engineer (schooled at LeHigh University, and Princeton), he switched gears and became a car salesman to the fledgling dealer networks that had arisen to sate the automotive appetites of post-World War II America. Iacocca preferred people, to machinery, see? He got the attention of higher ups with a successful sales promotion he dreamed up called “$56 for ’56.” It was shorthand for the size of the car payment you’d face once you plunked a 20% down payment down on a new 1956 model car. 72,000 eager buyers took Ford up on the deal, and Lee Iacocca was on his way to the big leagues.